Assemblée Communautaire Fransaskoise
What does it take to be cool? That was the question upon which we built our strategy for the Bonjour Saskatchewan campaign. And cool it was: in spite of a declining province-wide student population, enrollment increased by 5% in francophone schools and 2.5% in French immersion schools.
“Advertising is the art of the tiny. You have to tell a complete story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.” Dick Wolf