Our Work

Assemblée Communautaire Fransaskoise

What does it take to be cool? That was the question upon which we built our strategy for the Bonjour Saskatchewan campaign. And cool it was: in spite of a declining province-wide student population, enrollment increased by 5% in francophone schools and 2.5% in French immersion schools.

“Advertising is the art of the tiny. You have to tell a complete story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.” Dick Wolf