City of Moose Jaw
Our charge was to develop an energetic and effective community brand for the City of Moose Jaw. In collaboration with North Star Destination Strategies who handled the research, we implemented a branding strategy that capitalized and highlighted the city unique qualities and characteristics. Logo, slogan, visual identity guide, multiple communication tools and a complete marketing strategy were enthusiastically received by stakeholders in business, tourism and civic organizations.
“Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction.” Albert Einstein