SIAST came to us with two objectives. Attract potential students and defend its turf. So we went all out –instigating a full-on media blitz. We utilized a variety of venues ranging from the traditional (newspaper, billboards, etc.) to the less conventional (postcards, door knockers, Facebook and Internet). This combination of great creative and efficient strategy resulted in SIAST celebrating a 7% increase in enrollment in Saskatoon and an unprecedented 40% enrollment increase in Regina.
“The creation of a thousand forests is in one acorn.” Ralph Waldo Emerson