Six-Three Furnished Suites
Having come under new ownership, Six Three Furnished Suites looked for an updated brand, one that would attract the professional and corporate clientele around which their business is mainly built. Our design solution delivers the upscale look through a seal icon, long a symbol of status and quality. But completing that quality icon is a contemporary blend of professionalism through black & white photographs and a friendly communication style.
Our website design adds online tools for clients to search and find available suites in a growing number of cities, creating a convenient solution (web and mobile) for clients to find a home away from home.
Medication Assessment Program
Seniors are often faced with health issues requiring multiple medications. Saskatchewan residents have the option of meeting with their pharmacist to ensure all medications are providing the best treatment for them. Question is, how can such an awareness message compete on social media channels? Well, how about turning this into a relationship between patients and their meds? From neglect to arguments and renewing the romance, we trust the relationship is now back on track!
Civic Museum of Regina
After years being known as the Regina Plains Museum, this long-standing institutions was in need of a major transformation. Nearly forgotten in the old City Hall building, the museum was dangerously flirting with obsolescence. A new director was hired to turn the situation around and TNDG was brought on to create a brand reflective of the museum new mission.
The concept utilizes the city first two letters as a synonym for Regarding. A three colour palette also helps confirm the mandate to focus on the past (golden wheat), present (royal purple) and future (blue sky).
The logo lends itself to creative messages in advertising and display circumstances. “Re” can easily be paired with various endings such as Restored, Recorded, Remembered and more. We took advantage of this with large-scale creative window coverings and inside signage.
The overall end-result is a bold and dynamic brand, truly reflective of the new museum and its mission.
Ombudsman Saskatchewan
We were involved in a two-phase awareness campaign for Ombudsman Saskatchewan. Both had for objective to increase public awareness of OMBSk’s services. In particular, it was our task to increase public awareness of not only the better-known role of government overseer, but to more specifically confirm its stewardship in the areas of health services, utilities, and automobile insurance. In collaboration with OMBSk, we developed a series of key messages and visual treatments, which were tested via focus groups. Based on the conclusion of this testing, the final concepts and designs were crafted into what became a province-wide campaign
The communication strategy and media plan were developed, always mindful of the limited budget while still aiming to reach as wide an audience as possible. It included busboards, print ads in select newspapers, online ads, and a TV spot for which we secured a public service announcement status. This meant free air time on several networks, a great value to OMBSk. Furthermore, we used health networks to circulate informational posters and digital messages. The campaign was also weaved into OMBSk’s website.
MJMAG Exhibition Brochures
When art is the subject matter, design must not compete. It must be there but invisible, and strategically let the art speak for itself. This has been our approach when working with the Moose Jaw Museum and Art Gallery. Be it a pottery or painting exhibition, clean design and beautiful artwork are all that's needed to bring patrons in. From brochures to street banners, restraint in design has allowed the art to shine.